It’s cool to be rare. According to Gallup, Context is one of the 5 rarest CliftonStrengths talents.
I love coming across someone with a rare talent. I currently work on a team with 40 people and only two have Context in their Top 5. And because it’s not as straightforward as some other talents, those team members usually need a little help understanding how it applies to them.
I tend to start with some simple questions:
- Do you usually want to know “the why” of decisions?
- Does getting that clarity help inform what action to take?
- Do stories and examples of what was done previously help to illuminate the path forward for you?
Usually that conversation gets us started and we unlock a whole host of examples of how that talent has shown up for them. That gets us on the path towards how they can maximize that talent into a strength. That process is what Context is all about.
“Why Don’t You Make Like A Tree And Get Outta Here?”
Here’s where I am going to connect Context to… 1980’s time traveling movies.
For some reason, there were a bunch of them. Flight of the Navigator, Bill & Ted’s Excellent Adventure, Terminator. My favorite was Back to the Future, which is one of the first movies I remember seeing in the theater.

Stay with me on this one. I’m not recommending that individuals and organizations hop in a DeLorean like Marty McFly and go back in time to solve their problems. But in the metaphorical sense, Context is about the talent a person might have that helps the team navigate the present by better understanding and recording the past.
How Context Helps a Team
People with high Context might be good at preparing for a new role, or traveling to a new place. They tend to archive information, storing it in a way that can be easily accessed. Joining a team with a entirely new workplace culture? The person with Context is likely to invest time in researching the new place to avoid misunderstandings and adapt more effectively.
Actionable Tips: Back to the Future
Here are a few steps that I think are helpful for someone who is looking to turn their Context talent into a Strength.
And I am going to attempt to relate these steps to Back to the Future. Great Scott!
- Marty initially sees 1955 as a simpler time. But as he interacts with the younger version of his parents, he discovers and develops more of an appreciation for 1985.
- Taking time to understand the past can make you more grateful for the advancements and opportunities of the present.
- Taking time to understand the past can make you more grateful for the advancements and opportunities of the present.
- Doc Brown’s invention of the flux capacitor is inspired by known scientific principles and technological breakthroughs. This shows how knowledge of the past fuels innovation for the future.
- No matter your field, studying past advancements can spark creative ideas.
- No matter your field, studying past advancements can spark creative ideas.
- While Marty relies on his future knowledge, he also leaves an impact on 1955. He inspires his dad to stand up for himself (my favorite scene – “Hey you, get your damn hands off her”). This reinforces the dynamic nature of context.
- As you learn from the past, consider how your present actions might shape the future for others.
Hopefully those tips can provide you a roadmap for using your Context talent and turning it into a strength. And remember, there’s more than one path to take on the road to success.
Because where we’re going… we don’t need roads.


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